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Shaanxi fruit online sales in the first quarter are the second largest in China

Publish Time: 2023-01-09 Views: 8

Since 2020, the outbreak of the new crown pneumonia epidemic has affected some offline sales, while also allowing online retail to grow rapidly. The reporter learned from the Provincial Fruit Industry Center that in the first quarter of this year, Shaanxi’s fruit online retail sales reached 2.759 billion yuan, ranking second in the country. Among them, the online retail sales of fruit and agricultural products was 2.389 billion yuan, a year-on-year increase of 62.35%, accounting for 86.59%; the online retail sales of fruit processed products was 370 million yuan, a year-on-year increase of 31.28%, accounting for 13.41%.

Apple, date, and kiwi are the hottest online sales

In the first quarter, the online retail sales of Shaanxi fruits reached 2.759 billion yuan. Among them, with the resumption of work and production in March, especially the recovery of the express delivery industry, online sales soared, and online retail sales reached 1.014 billion yuan.

Among various Shaanxi fruits, apples, dates, and kiwis are the most popular, accounting for 69% of the province's fruit network retail sales. Among them, Apple’s online retail sales were 520 million yuan, Jujube’s online retail sales were 455 million yuan, and Kiwi’s online retail sales were 299 million yuan.

Among them, apple agricultural products accounted for 91.67% and processed products accounted for 8.33%; local online merchants are the main force of Shaanxi Apple's online retail, accounting for 53.68%, and foreign online merchants 46.32%. Fresh dates that focus on health preservation accounted for 67.66%, and processed products 32.34%; foreign online merchants accounted for 51.60%, and local online merchants 48.40%. Kiwifruit fresh food accounted for 97.22%, and processed products only accounted for 2.78%; local online merchants accounted for 62.66%, and foreign online merchants accounted for 37.34%.

Judging from the situation of each city, Xianyang and Weinan’s online fruit retail sales reached 663 million yuan and 653 million yuan respectively, ranking first and second in the province. The two together accounted for 47.7% of the province’s fruit online retail sales. half. Yan'an followed closely, with fruit network retail sales approaching 500 million yuan.