"China Kiwi Fruit Industry Development Report (2020)" released
On September 22, Liu Zhande, Chairman of the National Innovation Alliance of Kiwi Industry, Chief Expert of the Kiwi Industry System of Shaanxi Province, and Professor of the College of Horticulture of Northwest A&F University, on behalf of the Alliance, officially announced at the 9th China (International) Kiwi Industry Development Conference held in Mei County "China Kiwi Industry Development Report (2020)" (referred to as "Report").
The "China Kiwi Industry Development Report 2020" was compiled by 23 member units and related experts in the National Innovation Alliance Organization Alliance of the Kiwi Industry, and conducted a one-year extensive investigation and study. It provides a comprehensive survey on the layout, output, market sales and existence of China's kiwi industry. A comprehensive analysis and interpretation of the issues and other aspects.
he "Report" shows that at present, kiwi fruit cultivation and production are distributed in 23 countries and regions on 5 continents in the world. In the past 10 years, the growth rate of global kiwi fruit cultivation area and production has been 71.25% and 55.58% respectively, and kiwi fruit has become the mainstream consumer fruit in the world. Of the list. In the past five years, the scale of my country's kiwifruit industry has increased year after year, with an average annual growth rate of 22.14%. As of the end of 2019, the country's kiwifruit cultivation area was 4.36 million mu, with a total output of 3 million tons, and the fruit-bearing area and output still ranked first in the world. Distributed in 21 provinces, autonomous regions, and municipalities directly under the Central Government in my country, the top six are Shaanxi, Sichuan, Guizhou, Hunan, Jiangxi and Henan provinces. Among them, Shaanxi's kiwifruit industry accounts for about 40% of the country, ranking first in the country.The industrial layout continues to expand, and the kiwifruit production area is gradually formed. Meixian and Zhouzhi in Shaanxi, Pujiang and Dujiangyan in Sichuan, Xiuwen and Liupanshui in Guizhou, Fengxin and Southern Jiangxi in Jiangxi, etc. have become leaders in the development of kiwifruit nationwide. Qifeng Fruit Industry, Jinqiao Fruit Industry, Jingong Fruit Industry, Hehe Agriculture, Huasheng Agriculture and other kiwi fruit star enterprises and their brand construction continue to grow and expand. The efficiency and comprehensive output value of the kiwi fruit industry have grown steadily. In 2019, the operating efficiency of kiwifruit per acre in Shaanxi reached 9602.64 yuan, and the comprehensive output value and economic benefits of the kiwifruit secondary and tertiary industries continued to maintain a good momentum. Kiwifruit has become a pillar industry for agricultural development, industrial poverty alleviation, and rural revitalization in my country's kiwifruit production areas, and is my country's poverty alleviation The "Silver Strings" and "Golden Eggs" were used to tackle tough problems and make farmers rich.
Data from the "Report" shows that with the increasing demand for kiwi fruit, especially high-quality kiwi fruit, online consumption and online sales have gradually become the main channel of the kiwi fruit market, and e-commerce business has supported half of the kiwi fruit sales.
The "Report" believes that in the process of the vigorous development of my country's kiwifruit industry, there are also a series of contradictions and problems, such as blind expansion, lack of overall planning, unbalanced cultivation and management levels, unstable yield and quality, and lagging development of postharvest commercialization technology Problems such as low industrial mechanization, increased production costs and low production efficiency, scattered scientific and technological innovation forces, and insufficient innovation capabilities.
The "Report" pointed out that facing the impact of the global new crown epidemic and the downward pressure on the economy, the development of my country's kiwifruit industry also presents both opportunities and challenges. my country’s kiwifruit industry must integrate scientific research, continue to strengthen basic research, new varieties breeding, and industrial technology research; it must continue to increase the popularization rate of standardized technology, accelerate the transformation of scientific research results, promote agricultural digitalization, and accelerate the construction of smart orchards; it must continue to strengthen policy guidance, Increase investment in scientific research, foster and support new business entities; need to further strengthen brand building and promotion, expand consumer groups, use the Internet + to enhance the internal and external cycles of kiwi consumption, and expand the two major international and domestic markets.
The "China Kiwi Industry Development Report 2020" issued by the National Innovation Alliance of the Kiwi Industry clarifies the opportunities and challenges in the current development of the kiwi industry, and puts forward suggestions for the healthy and high-quality development of the kiwi industry in my country, which will enhance the level of industrial development and core competitiveness. Realize the transformation from a large country producing kiwifruit to a powerful country, promote the healthy, safe, sustainable and high-quality development of my country's kiwifruit industry, improve quality and efficiency, and drive the income of fruit farmers and rural revitalization.